For all your social media accounts, you need to have a bio. Keep this simple, to the point and free of riddles or overly pretty language. Avoid too many emojis. People should have a clear idea about you and your work as soon as they reach your profile. So here’s my Instagram bio, and the other platforms are all similar to this…
And I update it regularly, depending on what new work I have to add to the list (like a forthcoming or newly published book or course).
Do some research; what are other people in your field writing in their bios? It might remind you of some portfolio stuff you’d forgotten about. And it may also give you some ideas for areas of your work that you might not otherwise think to mention.
For a while, I was keen to secure more public speaking gigs, so I added in ‘speaker’ to attract more of this.
Unless you’re a chef, I’d recommend leaving out the fact that you love baked potatoes and if you’re not a vet, no need to mention you have a penchant for chihuahuas. This is irrelevant and probably won’t lead to more work. If there are elements of your likes, dislikes and hobbies that people might find interesting, include them in a personal post about you (one of those ‘meet the maker’ ones I mentioned above).
Tip: For your bios on Instagram, Twitter, Facebook, Pinterest – you can only add one link. A way round this is to sign up to Linktree. This way, you can add a series of links – to your products/services, blog posts, good press you’ve had, an article you’ve had published – rather than having to keep changing that one link. And if you want to take it a step further, you can create a page on your website that allows you to do something similar so that you get all the traffic rather than Linktree. Here, you can update the links too (and the page isn’t visible on your site). I had a web designer do this for me, so I can’t tell you how to do it, I’m afraid… But Google probably can. So if you’re techie, give it a go.