The idea with using Instagram for your business is that you’re…
- Building your brand.
- Adding value (giving stuff away for free).
And you want all your content to work within your niche. So don’t be posting about dogs if you’re a maths teacher or baking bread if you’re creating courses on social media management.
Also, it’s important that you don’t just make every post a sales post. You want to be sharing tips, anecdotes, tricks, advice, stories.
You want people to feel excited when they see your posts pop up, rather than thinking: oh, it’s her and her bloody course again.
I make sure I’m sharing tips about how to grow your online business – marketing tips, mindset stuff – so that my followers won’t be annoyed when I make an announcement that sales are now open.
But the majority of my posts are just sharing ideas. Helping people with the thing that I’m focusing on with my business: online business.
So keep your content niche. If you’re a yoga teacher, write about yoga. If you’re a vegetarian chef, write about making veggie meals.