First up, you need to think about your Instagram name. You know this account is for business, so I’d suggest using your business name as your Instagram handle.
When I started my first business – The Early Hour – I got @theearlyhour on Instagram (as well as Facebook and Twitter).
But as I started to share less of The Early Hour content – and more personal stuff – I changed the handle to my name (@annieridout).
Also, I had my first book coming out – The Freelance Mum – and I thought it would make sense to have my name as the ‘searchable’ handle, rather than my online parenting platform.
When I switched over, I lost a bunch of followers. I think people suddenly saw ‘Annie Ridout’ popping up and thought: ‘Who’s that?’ – and clicked unfollow.
So I’d recommend starting out with your business name, for this account, and having a separate personal account.
When The Robora launched, I got a new handle – @therobora – and that account is just for online business stuff.
But I also talk about business stuff on @annieridout, as that following is bigger, and there are lots of freelance women/business owners following me there too.
If the name of your business has already been taken on Instagram, here are some ideas for words you can add:
@thisis[insertbusinessname]
@weare[insertbusinessname]
@[businessname]london (or England, or wherever you’re based)