Exercise

Let’s talk business/brand.

In a line, what does your business sell?

………………………………………………………………………………………………………

Now, which three words would you like people to use when they describe your brand?

1.

2.

3.

If you’re already on Instagram, do you feel the posts you’re sharing fit with these three words?

How about the design-side of your branding: logo, colour palette – do they fit with these three words?

To glance at your Instagram feed: does the grid represent these three words?

If you haven’t started your business account for Instagram yet, that’s cool. We’ll cover visual/copy and a lot more over the coming modules.

If you have, and you’re feeling like some changes need to be made – also fine. You can always shift the direction of your Instagram account to better suit the brand you want to be.