But why is it taking so LONG?

If you feel like your following is growing really slowly, and you’re feeling disheartened/ embarrassed/ like a failure – remember that ‘slow and steady wins the race’.

You could employ a load of shitty tricks like ‘follow/unfollow’ to get quick follows. But actually, you want people following you because they love what you’re talking about…

And because they’re interested in your subject and NICHE.

Then, they’re more likely to convert into customers.

It can be a little frustrating when people say ‘a small niche following is better than a big random one’ – but it’s true.

If you have 100 people following you and they are really into what it is that you sell, they will be more valuable than a thousand people following you because they think your husband’s fit, or you house is nice.

You want them following you for the right reason.

And a smaller, more focused following is better for that.

So keep your focus on your grid, and making your posts clear and engaging, and the following will come.