An example of an IGTV video… 

I did one on sales. Sharing actual tips for selling. Not just trying to flog one of my own courses/membership schemes. And it got good engagement. You can watch it here.

And, by the way, you should definitely be adding captions to your IGTV videos before uploading. You may have deaf followers, and you will almost certainly have followers who scroll without the sound on. So captions make your videos more accessible, and gets you higher engagement.

Here’s how to add captions.