A quick DON’T

Don’t ask people to ‘mention’ you, or constantly ‘tag’ people, in the hope that they’ll pay attention and share your post. People do this to me all the time and I just find it annoying.

It’s lazy.

It’s fine if there’s only one tag – they’re reviewing your product, for instance – but people often add 20 tags and it comes across as desperate.

If someone comes asking for a ‘shoutout’ it puts me off doing it – even if I might have done it without them asking.

So just stick to sharing the good stuff, and finding clever ways to get people re-gramming your posts (like interviewing them).