6. Anna Whitehouse (@mother_pukka) shares her top three social media tips

Anna Whitehouse (@mother_pukka) shared her top three social media tips, exclusively for this course…

1. Write down the three words that epitomise your brand, laminate those words (don’t want to brag but I have a laminator) and make sure every post you upload ticks at least two of those words. Consistency is key in terms of building a business online and this is an easy way to keep that in check.

2. When you feel at your lowest ebb on social media and nothing is working, pour that energy into communicating with others online other than just stagnating. Nothing comes from comparison and resentment (speaking from personal experience); something can come from a connection with a stranger.

3. Control your social media, don’t let it control you. Engagement is all good but prepare some content for rainy days when you just want to keep things ticking. I have a ‘knackered’ folder of things I have gathered for when I’m done in.