3. Exercises

Exercise 1:

Firstly, I’d like you to head to the ‘about’ page of your website. Is it clear to anyone who visits, who doesn’t already know you, who you are and what you’re offering? If not, return to the:

Who

What

Why

Where

How

When

And answer those questions.

Once you’re done, ask a friend to look at it. Is it clear to them? Ask another. And maybe a third.

Exercise 2:

Then go to your social media bios. Again, is it clear what you can offer potential clients when they visit your profile?

If not, make it clear. Tweak it. You could tell your followers that you’ve just changed your bio, and ask what they think. Ask them to tell you, in a line, who you are and what you can offer. Get people engaging with you and your business.