3. Exercises

Exercise 1:

Work out who your ideal client is. Get into the finer details. Visionboard it. Get as clear as you possibly can because the only way you can reach her/him is by knowing exactly what they’re like and where they hang out. And list their ‘pain points’ – what are they struggling with?

Exercise 2:

How can you update your messaging to reflect your clients’ pain points, and what they’re looking for help with? You want to both mention that areas they may be finding challenging, and the areas you can help them with (aka: the benefits of working with you).

Exercise 3:

What objections may your ideal customer/client have to joining your course, or working with you? (This could be: pricing, timing, comparing you to competitors, the tone of your messaging… anything that may just hold the back). List them.