‘Funnel’ is a marketing jargon term and if you’re not familiar with it, it can seem a little daunting.
But the goal of a funnel is simple: it’s about finding your potential customers, giving them something (usually for free), developing the seed of a relationship with them, then offering them your product to buy.
And it’s not just any old free thing that you give them, it has to be something that your ideal customer will be interested in. And it has to be something that’s directly related to the thing you are selling. (We’ll go into more detail on this later.)
We like to create video workshops as our ‘free thing’ to hook people in.
We use adverts on social media to tell people about the free workshop and after people sign up (give us their email address), they get to the free video.
The video should demonstrate your expertise and enlighten your audience to new and exciting ways of doing things. You want your audience to ‘warm’ to you. And then you offer them your online course – they’ll need that if they want to implement all the stuff you were telling them about in the free video.
For the video viewers who don’t immediately purchase, you can continue to build and develop a relationship through emails.
Here’s how the funnel for our ‘How To Sell Spaces On Your Online Course’ course works. This is the journey we guide our potential customers through, step-by-step…
Please note: there are a number of possible variables within these steps (which we will go into in the next topic), but the steps above worked incredibly well when we first launched our ‘How to sell…’ course.
In terms of building the web pages that collect the email addresses, house the videos, and all that, we use ClickFunnels.
We have tried out a few different options, but have finally landed on ClickFunnels as the easiest to use.
We have used web developers in the past to help build the landing pages/sales pages, but have found that you’re better off learning ClickFunnels. It’s fairly quick, once you know how.
The benefit of doing it for yourself is you don’t have endless back and forth emails, trying to describe what you want and the changes you need – you just do it. And if you notice a little problem, you just jump in and change it quickly, without needing to phone or email anyone.
You can try Clickfunnels for two weeks for free. After that it’s $97 a month. But as you build more funnels, the value of the service really starts to stack up against paying a developer.