I wanted to get some press coverage for my online courses so I started pitching. And in two days, I was featured in three newspapers. Here’s the press I secured, and how I did it….
1. A piece in the Telegraph about ‘out of office’ emails. A while ago, the journalist – Jess Salter – read a piece on The Early Hour about gender expectations. She was writing an article and asked me for comment. She then started following me on Instagram and saw something I wrote about OOO emails so came back to me again for comment. And this time, I got a link to the online courses. This is about 1. the importance of blogging/creating content around your subject. And 2. Being active on social media so that you remain in the minds of journalists.
2. An article for iNews by Poorna Bell about female breadwinners that I was interviewed for. She put out a request on Twitter for case studies and I put myself forward. One thing to note about this one is that I included two professional photos and both were used in the article – one as the main image. It’s well worth having good headshots done so you can send out with press pitches or if you’re being interviewed.
3. An article I wrote for the Guardian about my husband quitting his job to help me grow my business. I pitched this to Guardian Money, as I thought it was something they probably hadn’t covered before – and is an interesting rejection of the status quo (man earns; woman supports him). They did, and it was published in print and online.
If you’d like to know more about how to do your own PR (rather than spending thousands on an agency; with no guaranteed results), you might like my online course – DIY PR: How to secure your own press coverage.