How to launch a successful online course

In just three months, I made over £20,000 selling my online courses – from my kitchen table, with barely any overheads. Now I’d like to share everything I’ve learned about how to launch a successful online course so that you can do the same…

A few months ago, I decided to launch an online course teaching freelancers and business owners how to do their own PR. I had no idea whether there’d be any interest or sales but I was confident that as a journalist and editor, I had valuable tips and advice to offer.

There were 10 spaces, priced at £200 each, and the course sold out in two days.

I was delighted. But I wasn’t sure it would continue to sell. I launched a second month of the PR course, this time offering 15 spaces – and it sold out too. And I decided to try another course; teaching women how to become their own boss (as a freelancer or small business owner).

Both courses sold out. I’d sold 30 spaces at £200 each.

The next month, I increased the spaces again – and upped the price of the PR course to £295 – and again, they all sold. And have continued to sell. Now, these online courses are my main source of income. I’ve built a business around them.

I’ve designed a variety of courses – some where I give weekly feedback, some where course participants have access to all the materials and I’m not involved; passive income – and I’ve discovered tricks for continuing to sell out.

If you have an idea for an online course but you’re not sure where to start, this two-week course will teach you everything you need to know to start earning a decent income from online courses. It’s comprehensive and based on my own tried and tested method.

Here’s the course outline…

Module 1: What should my course be about?

You probably have an idea about the kind of course you’d like to design but before you get started, there are some important considerations, such as:

  • What experience do you need in order to offer this course?
  • How niche should it be?
  • What should it be called? (we’ll look at SEO and course names that lead to sales)

Module 2: How do I create the content?

This module is about the actual course content. It will cover structure, length (word count), words/video/imagery and including exercises to get course participants engaged. I’ll share the various options for feedback or whether you’d like it to be a self-paced course, to minimise your involvement.

Module 3: Where and how should I host my online course?

There is a basic and free way to launch your course, to trial it, rather than investing in a swish new website. I’ll share exactly how I did this. Then we’ll look at deciding a price; price point is really important. Next, how you’ll collect the course fees and the legal stuff: T&Cs, privacy policies.

Module 4: How do I sell spaces?

So, you’ve got the course ready to go. Now how do you sell the spaces? I’ll walk you through…

  • Timing the launch
  • Your sales landing page
  • Using social media to sell spaces
  • PR tips
  • Facebook ads
  • Repeat custom

The details

  • Two-week online course, starts 5 August 2019.
  • It covers 16 topics.
  • You’ll be given access to exercises, advice, tips. You can access modules 1&2 on Monday 5th August and modules 3&4 on Monday 12th August (but you don’t have to sign in then; or at a particular time. You can work at your own pace entirely).
  • It costs £97 (you’ll make this back in no time once you’ve launched).
  • You’ll have free access to my closed Facebook group (only people who’ve taken a course have access), where you can network with other freelancers and business owners, and get exclusive tips and advice.
  • There’s the additional option of a full course review, if you decide you’d like extra guidance from me.
  • You’ll have access to this course for six months. So there’s no pressure to learn and absorb everything within the two-week course dates.

Who am I?

I’m Annie Ridout – author of The Freelance Mum, freelance journalist (Guardian, Forbes, Grazia, Telegraph), editor of The Early Hour and speaker (panel talks, BBC radio and TV).

I lost my job when I gave birth to my daughter. And I felt mixed. On the one hand, I loved that I could focus on becoming a mother and getting to know my daughter without thinking ‘what will the return to work be like’? But on the other, I had no idea what I’d do for money once my savings ran out.

So, I launched a business: The Early Hour. I discovered that you don’t have to work a conventional 9-5 to get by – in fact, you can work nap-times, evenings, weekends and then, when you can afford it, get childcare and grow your freelance career/business even bigger.

Soon I was being commissioned to write articles for the Guardian, Red Magazine, the Telegraph and Stylist. I then got a book deal to write The Freelance Mum: A flexible career guide for better work-life balance; a guide to setting up as a freelancer or small business owner after having kids.

More recently, I launched these online courses and this has now become the main bulk of my work. I absolutely love designing and running the courses, marketing them and earning money while I sleep. But mostly, I’m thrilled that these courses are helping people with their own careers.

If you’d like to join this course, I’d love to have you.

Leave a Reply

Your email address will not be published. Required fields are marked *