pricing Archives - Annie Ridout

Billionaire Spanx founder Sara Blakely taught me something about pricing

When Sara Blakey launched Spanx (now a billion dollar company), she decided to price her new-to-market pants higher than her competitors. She felt they’d stand out that way, rather than disappearing amongst other cheaper pants. She was offering quality, and wanted this reflected in the price. But she’d also had experience in sales before. She’d … Read more