“My brand was precipitated by an existential crisis,” says Tamu Thomas, founder of Three Sixty wellness brand. “I had become increasingly unsatisfied with life… this eventually manifested as physical illness then anxiety and low mood.” So she completely changed her work-life and discovered true joy…
Billionaire Spanx founder Sara Blakely taught me something about pricing
When Sara Blakey launched Spanx (now a billion dollar company), she decided to price her new-to-market pants higher than her competitors. She felt they’d stand out that way, rather than disappearing amongst other cheaper pants. She was offering quality, and wanted this reflected in the price. But she’d also had experience in sales before. She’d … Read more