business Archives - Annie Ridout

Why I shouldn’t have deleted my first ever blog

20/09/202118/08/2021 by ANNIE

In 2008, I finished uni, returned to London to live with my parents in their new house and started a blog. It was called ‘Annie Loves’ and it was about … things I loved. I told stories, wrote about feminist issues, music, books I was reading, films I was watching. There were lots of film … Read more

Billionaire Spanx founder Sara Blakely taught me something about pricing

20/09/202112/01/2020 by ANNIE

When Sara Blakey launched Spanx (now a billion dollar company), she decided to price her new-to-market pants higher than her competitors. She felt they’d stand out that way, rather than disappearing amongst other cheaper pants. She was offering quality, and wanted this reflected in the price. But she’d also had experience in sales before. She’d … Read more

I spent over £100 on hand-soap and realised something

20/09/202123/12/2019 by ANNIE

A few years ago, I had these friends. A couple. And they lived in a trendy flat, full of trendy things. One day, we went to their house for lunch and I used their loo. When washing my hands, I used some of their Aesop hand-soap and thought: this must be expensive; this looks and … Read more

Work Matters: Lucy Werner, The Wern (PR for small businesses)

20/09/202113/09/2019 by ANNIE

“I’m having a tough time personally between both my parents being critically ill and a new baby who is going to be in and out of Great Ormond Street for the next few years. It’s tough to be the “Hype Person” all the time when some days life is really knocking me about,” says Lucy Werner, founder of PR, branding and design agency The Wern…

Work Matters: Tamu Thomas, Live Three Sixty

20/09/202127/08/2019 by ANNIE

“My brand was precipitated by an existential crisis,” says Tamu Thomas, founder of Three Sixty wellness brand. “I had become increasingly unsatisfied with life… this eventually manifested as physical illness then anxiety and low mood.” So she completely changed her work-life and discovered true joy…

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