The Creative Way to grow an online career (without burning out or getting bored)

In this course, we’ll explore using social media creatively so that you feel excited rather than jaded. I’ll teach you how to grow a community on Substack (and add in the paywall). To create and sell online courses, which is exciting and stimulating. And how to launch your own membership group, where you teach and coach. This will become the foundation of your work; creating a structure to your weeks. (And another recurring income stream). It’s the most empowering way to work. You will be answerable to no one except yourself, fully in charge of your own time and paid as soon as you want to be. I’m living The Creative Way and I’m so excited to teach you how it works. More below…

£300.00

Description

Description

What is The Creative Way?

It’s the business model I’ve developed that means I get to use poetry to help me make a living from essays, online courses and the writers’ membership that I run.

For you, it might be photography, baking, gardening, graphic design, illustration, dance – anything that is purely creative and gets you into that wonderful flow-state.

Now, I have full control over my time, how I use my energy, where I seek inspiration, how much I earn, when I work and when I’m paid (instantly).

It has changed my relationship with social media in an incredibly positive way – I love it, I’m not leaving, it’s all part of The Creative Way.

And it allows me to be both the creative and the entrepreneur at the same time. Something I’d been trying to work out for years.

I want to create, freely. I want to earn plenty of money. Now, I’ve developed a business model that shows how the two can not only exist in harmony but actually flow from the same source.

I’m going to teach you a new approach to social media, as well as Substack, online courses and creating a membership offer. There is a journey I’ll be taking you on, which will help you to create your own customer journey the creative way.

Your shopfront (on social media) will be your art. Your creativity. Whatever it is that brings you joy and doesn’t feel like work. That’s where we begin. And that’s where your ‘customers’ will first meet you.

From there, you’ll create three income sources. Two are recurring (Substack/membership), one is through doing launches.

Online course launches can feel exciting and stimulating, especially for those who crave ‘newness’ and change (like me). But, having the regular writing on Substack and the rolling membership provides a necessary sense of safety and structure to your working week.

I’ll walk you through The Creative Way process, and teach you all the important bits so that you can tailor it to you and your needs/skills/experience.

I’m not promising you will be earning £100k in year one (though this could happen; it did for me) but I am promising that you will be introduced to an innovative and creative new way to work.

This is about building a sustainable business, from home.

It’s for the ambitious, creative women who are ready to work differently: more creativity, longevity and no more burnout.

I’ve taught hundreds of students about The Creative Way business model, and they say it’s changed their lives.

This course is neurodivergent-friendly, and designed with all neurotypes in mind.

What people are saying about The Creative Way:

“I just want to say thank you so much for the course. I ploughed my way through it and loved every minute of it! It’s given me a lot to think about, and ideas of where I want to focus my energy. I’ve found a real rhythm with writing my new novel and want to really commit to this work. I also have ideas for running an online short story writing course. Brain is pinging! I found your course to be so direct and clear and to the point – really helpful.” – Madeline Couch

“I really am loving the course that you’ve written. It’s really got my brain working overtime thinking about different possibilities. Obviously I am new to all of this so I wasn’t entirely sure how relevant I would find it all, but I am so glad that I have joined the course now while I am figuring it out as a lot of what you are probing me to think about is about positioning and really thinking through what I have to offer. It’s really invaluable – thank you!” – Joanna Flavell

“I wanted to send you a note to say thank you for creating The Creative Way course. I have read it each Monday this month and thoroughly enjoyed both the content and your voice/words running through it. Thank you for getting me inspired, motivated and engaged through new routes. I feel less stuck! Thank you.” – Grace

“I wanted to let you know how much I am loving your Creative Way course. It has fired me up again. Everything I do is from the heart and your approach speaks to me beautifully. Already my Instagram is different. I post when I feel it. That feels wonderful for me. I feel so different about how I approach things already, and I have two modules still to go. It’s exciting to feel inspired again.” – Victoria Matthews-Patel

“I’m really enjoying the course so far! I deleted Instagram recently, but week one inspired me to set up a new Instagram with a completely different, joy-based focus which has been helpful ” – Emily Barnett

“Annie, I’m so in love with this course, and the way you teach! It feels like such a wonderful gift to work through, soak up your words and reflect on the prompts. Thank you! Rachel ”

Again – another fantastic course module. It’s so powerful when you connect with a person’s writing and feel inspired to take the next steps.” – Steph Cross

“I wanted to say how great your course is. The space you create through the course’s format (workbook, soundcloud, year’s access), plus the care, detail and inclusive approach to learning is so appreciated.” – Kat

“You’ve created something very beautiful here. Congratulations ” – Ruth Thomson

“Creating from a space of creativity for creativity’s sake rather than creating in the hope of likes, engagement and eventually sales feels much better and more aligned with my nervous system. I was inspired to share my first post in months, and I didn’t hide the likes count, which I have done in the past in case it gets low engagement, which can feel a bit embarrassing. But I just thought, no, this is me, and I am confident that what I am sharing is beautiful (to me) and authentic, and I’m not really bothered who likes it or doesn’t.” – Hannah Anstee

“I don’t really have the words to describe how instrumental the Creative Way (to make a living online) course has been in my continued growth journey, not only in a professional capacity but a personal one too. The course came (as I’m learning all things do) at the perfect time for me, and the modules have guided me gently to think differently about my approach to how I want my business to grow and be. Thanks again so much for opening the door to me thinking more creatively and providing a flexible framework to allow me to unleash that creativity in a way that is authentically mine. As I said before, thanks for helping me to become the main character in my own story.” – Samantha Wells

The details:

Start date: as soon as you’re ready.
The course materials are text-based with some audio.
There’s a creative workbook to print out and jot down ideas.
You can work on the course whenever it suits you, there are no live sessions.
You’ll have access to the course materials for one year, with the option to extend access, for free, if you email me.

The modules

Introduction
A creative approach to social media
How to launch and grow on Substack
Creating a membership
Your online course
End notes

About me

Hello, I’m Annie. I’m a non-fiction author, journalist, poet, essayist and creative entrepreneur.

I have a Masters in journalism and spent 15 years writing for the Guardian, the Observer, Forbes, Grazia, Red Magazine, Stylist, Metro, the Telegraph, the Independent, the Evening Standard, Refinery29, You Magazine, Women’s Health, iNews and more, as well as running my own digital magazine.

This led me onto non-fiction book writing, and I’ve had three books published: Raise your SQ (Radar, 2023), Shy (Fourth Estate 2021), The Freelance Mum (Fourth Estate 2019). I’m also a Sunday Times-bestselling ghostwriter for celebrities.

As a poet, I’ve self-published three collections that have sold in the thousands, globally – across Europe, the US, Australia, Canada – and several of my poems have gone viral after being shared by women around the world, including Paloma Faith and Busy Philipps.

I’ve been interviewed on BBC Woman’s Hour, on a panel at Stylist Live, on the Sunday Times Style Secrets of the Side Hustle podcast, on Gaby Roslin’s BBC Radio London show, The Jeremy Vine Show and for the Independent.

Now…

I publish weekly work/life essays on my Substack, covering: success, failure, productivity, work-life balance, neurodivergence, motherhood, creativity, being a freelance writer, running a business, navigating challenges and finding the light, in life.

I’m delighted to be a bestseller, named as a ‘Featured Publication’ and to rank in the global top 50. Come and join me over there for personal essays and business tips that will help you with your own creative career. You can do that here.

And I run a writers’ membership called The Creative Way Collective (also on Substack). Weekly inspiration, earning from your writing (including on Substack), a writers’ circle, monthly workshops and co-writing sessions.