The Creative Way (to earn a living online) in 2026

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What is The Creative Way?

It’s the business model I’ve developed that means I get to use poetry to help me make a living from essays, online courses and coaching.

For you, it might be photography, baking, gardening, graphic design, illustration, dance – anything that is purely creative and gets you into that wonderful flow-state.

Now, I have full control over my time, how I use my energy, where I seek inspiration, how much I earn, when I work and when I’m paid (instantly).

It has changed my relationship with Instagram in an incredibly positive way – I love it, I’m not leaving, it’s all part of The Creative Way.

And it allows me to be both the creative and the entrepreneur at the same time. Something I’ve been trying to work out for about five years.

I want to create, freely. I want to earn plenty of money. Now, I’ve developed a business model that shows how the two can not only exist in harmony but actually flow from the same source.

I’m going to teach you a new approach to Instagram, as well as Substack, online courses and one-to-one clients. There is a journey I’ll be taking you on, which will help you to create your own customer journey the creative way.

Your shopfront (on Instagram) will be your art. Your creativity. Whatever it is that brings you joy and doesn’t feel like work. That’s where we begin. And that’s where your ‘customers’ will first meet you.

From there, you’ll create three income sources. One is recurring, one is through doing launches and the third is from signing up one-to-one clients.

I’ll walk you through the process, teach you all the important bits so that you can tailor it to you and your needs/skills/experience.

I’m not promising you will be earning £100k in year one (though this could happen; it did for me) but I am promising that you will be introduced to an innovative and creative new way to work.

This is about building a sustainable business, from home.

It’s for the ambitious, creative women who are ready to work differently: more creativity, longevity and no more burnout.

When do we start?

• You get access to the modules as soon as you sign up.

How long is the course?

• Dip in and out whenever you like, you’ll have access for one year.

What’s included:

• Four online courses in one (using Instagram creatively, getting started and growing on Substack, launching an online course and selling spaces, getting one-to-one clients) – worth £500+
• A bumper creative workbook to download and work through in your own time, alongside the course – worth £100+
• You can work on the course materials (text, audio) in your own time.

How long will I have the online course materials?

• One year from the start date, with the potential to extend, by request

What people are saying about The Creative Way course:

“I wanted to let you know how much I am loving your Creative Way course. It has fired me up again. Everything I do is from the heart and your approach speaks to me beautifully. Already my Instagram is different. I post when I feel it. That feels wonderful for me. I feel so different about how I approach things already, and I have two modules still to go. It’s exciting to feel inspired again.” – Victoria Matthews-Patel

“I’m really enjoying the course so far! I deleted Instagram recently, but week one inspired me to set up a new Instagram with a completely different, joy-based focus which has been helpful 😊” – Emily Barnett

“Annie, I’m so in love with this course, and the way you teach! It feels like such a wonderful gift to work through, soak up your words and reflect on the prompts. Thank you! 💖 Rachel ”

Again – another fantastic course module. It’s so powerful when you connect with a person’s writing and feel inspired to take the next steps.” – Steph Cross

“I wanted to say how great your course is. The space you create through the course’s format (workbook, soundcloud, year’s access), plus the care, detail and inclusive approach to learning is so appreciated.” – Kat

“You’ve created something very beautiful here. Congratulations 🎉” – Ruth Thomson

“Hi Annie, just wanted to reach out and say thanks for the Creative Way course. I’m already enjoying it so much and eagerly munched my way through the first module. My answers took me by surprise on a surface level but when I listened at a soul level they made total sense. It gave me the encouragement to step out of my comfort zone in terms of my poetry and writing (which had always stayed firmly under wraps) and I posted my first poem on Instagram last night (that random tag you got was from me 😂) so thanks for creating the vehicle for me to see & explore things in a different way, to help me realise what I really want, which is to write and incorporate that into my work as a creative aromatherapist. After all, we don’t have to be just one thing right?” – Samantha Wells

“Annie, thanks for that beautiful meditation. You have a beautiful, calming and grounding energy in your meditations. It made me a bit 🥹 in overwhelming gratitude, that I followed my intuition and signed up on a whim. I loved following the Instagram module this week. It’s been an utter joy to totally follow my creative instincts. I found myself writing another poem this morning about “Letting Go” (of my tween boy who is navigating secondary school). I have also posted 3 on Instagram this week v’s an average of a post every 3 months! The one that got the most joyous and connected reactions – the seagull poem, of course! Really looking forward to Substack next week.” – Andrea Anderson

“Creating from a space of creativity for creativity’s sake rather than creating in the hope of likes, engagement and eventually sales feels much better and more aligned with my nervous system. I was inspired to share my first post in months, and I didn’t hide the likes count, which I have done in the past in case it gets low engagement, which can feel a bit embarrassing. But I just thought, no, this is me, and I am confident that what I am sharing is beautiful (to me) and authentic, and I’m not really bothered who likes it or doesn’t.” – Hannah Anstee

“I don’t really have the words to describe how instrumental the Creative Way (to make a living online) course has been in my continued growth journey, not only in a professional capacity but a personal one too. The course came (as I’m learning all things do) at the perfect time for me, and the modules have guided me gently to think differently about my approach to how I want my business to grow and be. Thanks again so much for opening the door to me thinking more creatively and providing a flexible framework to allow me to unleash that creativity in a way that is authentically mine. As I said before, thanks for helping me to become the main character in my own story.” – Samantha Wells