When Sara Blakey launched Spanx (now a billion dollar company), she decided to price her new-to-market pants higher than her competitors. She felt they’d stand out that way, rather than disappearing amongst other cheaper pants. She was offering quality, and wanted this reflected in the price. But she’d also had experience in sales before. She’d
Poems
Work Matters: Rebecca Schiller – writer, doula, trustee & runs retreats
“I’ve started exercising really regularly and that helps keep me level after a disappointment. But I think now I am trying to put less pressure on myself to succeed in a conventional way and weave my work into a life that feels rewarding, sustainable, meaningful and a little slower.” Rebecca Schiller on work and home
I spent over £100 on hand-soap and realised something
A few years ago, I had these friends. A couple. And they lived in a trendy flat, full of trendy things. One day, we went to their house for lunch and I used their loo. When washing my hands, I used some of their Aesop hand-soap and thought: this must be expensive; this looks and
Work Matters: Yvadney Davis, kids’ fashion stylist
“A few years out of fashion school and I had completely lost my confidence. I did a short course in fashion styling at Central Saint Martins. My tutors were both former uni peers, who exclaimed ‘What are you doing here? You don’t need to do this, just get on with it!’.” And she did…
Work Matters: Julia Wetzel, marketing consultancy
“It’s always been important to me to be around for my kids, especially now they are still quite young. Running my own business has allowed me to do that.” Julia Wetzel on her career – past and present…
Got a product or service to sell? Press coverage will help with this
If you’d like to secure press coverage for your business, you need to learn how to pitch. I can teach you, for just £67…
Sunday Times Style podcast: Secrets Of The Side Hustle
I spoke with the Sunday Times Style entertainment editor Scarlett Russell about my ‘side hustles’ for their brilliant podcast. You can listen here.
How to grow your Instagram following without cheating
It’s easy to buy Instagram followers and less easy to grow a following legitimately. But if you’re using your Instagram for your business you need loyal, engaged followers who trust you. So here’s how to make that happen…
Talking to camera with confidence
Keen to incorporate more video into your marketing; particularly with you talking to camera – but feel silly doing it? I can help…
Work Matters: Emma Svanberg, clinical psychologist and author
“I do my job because I believe that parents are not well supported by society in their role, that most mental health problems can be resolved or improved with the right support, and that by supporting parents we can create happier families and raise a healthier next generation.”
Work Matters: Lucy Werner, The Wern (PR for small businesses)
“I’m having a tough time personally between both my parents being critically ill and a new baby who is going to be in and out of Great Ormond Street for the next few years. It’s tough to be the “Hype Person” all the time when some days life is really knocking me about,” says Lucy
The e-learning market said to be worth $272b by 2022. Get in on it
Online courses are rapidly growing in popularity – people like the flexibility of working from anywhere, in their own time and the lower cost of e-learning. So I’m teaching people how to launch their own courses…
