If you love the idea of talking to camera but feel like a plonker, this snappy course is for you. It will teach you how to film yourself confidently so that you can create online videos for marketing purposes (Instagram and Facebook Stories, YouTube, the ‘about me’ page of your website or an online course) and build your personal brand…
If you feel awkward about talking to camera (or phone), it can be easy to say: well, I don’t really need video content anyway. I’ll stick to photos and words. But actually, if you have a service, product or idea to sell or share, people want to see your face and learn about it through video.
Here are some interesting stats…
- Using video on landing pages can increase conversion by 86% (eg. lots more sales)
- 72% of people prefer video over text when learning about a product or service
- 45% of people watch more than an hour of videos on Facebook or YouTube per week
If you think about some of the world’s most successful companies: Facebook, Huffington Post, Apple – I bet you can name and picture the founder? That’s because they are all the face of their brand (or at least were when starting out). Putting yourself in front of your business will endear your customers to you.
So now you know that videos are good for engagement. And that becoming the face of your brand is important. But what you may not know is this: most of us feel awkward and embarrassed when we first start filming ourselves or being filmed by someone else.
I certainly did.
But I learned how to speak into my camera phone because I knew that Instagram Stories were good for engagement and click-throughs and I wanted to sell my book. Soon, I was really enjoying sharing these daily updates with my followers. And it also helped for when I launched my courses and needed to speak to camera – for the course content, as well as for promoting them.
So I’ve put together a course teaching you how to talk confidently to camera.
I’ll run through the most important considerations when filming yourself – in terms of how it looks, how you sound and what you should be saying – using video, text and photographs. There are also tips on scripting your content (or not).
And there are some video tips from the brilliant Victoria Hargreaves – @thecraftyfox.uk on Instagram – who is the Queen of Instagram Stories. She has over 90,000 followers and believe or not, she felt just as awkward about talking to camera, when she started out, as you perhaps do now. Now her Stories get 15-20,000 views a day.
Victoria tells us how, when and where she records her Insta Stories, and her tips are both confidence-boosting and reassuring. Plus funny. Because that’s how she tells it. Hearing how someone with such a huge (and engaged) following creates the right environment for filming herself is really rather useful. And her tips are exclusively for this course.
Then you’ll be set a daily challenge which will involve filming yourself talking to camera. A tiny challenge. It will take a few minutes out of your day. And you’ll then be sharing these mini films online. It’s the ‘shut up and shoot’ approach: stop talking about it and just do it.
By the end of the course, you’ll be feeling a whole lot more confident about taking to camera. And you can then use this brilliant marketing tool to spread the word about your business, campaign, freelance work, for your online courses – or anything else.
(All the videos I’ve made for this course will be filmed on my camera phone. No professional equipment is required for this course and learning how to talk confidently to camera).
- Online course.
- You’ll be given access to exercises, advice, tips and you can read and watch whenever you like (you don’t have to sign in at a particular time). Plus there are five mini challenges to get you filming yourself.
I’m Annie Ridout – author of The Freelance Mum, freelance journalist (Guardian, Forbes, Grazia, Telegraph), editor of The Early Hour and speaker (panel talks, BBC radio and TV).
A few years ago, I was invited to talk at Stylist Live. The thought of it filled me with dread. But I couldn’t turn it down: they’d offered to pay me £500, and I knew it would be great for my profile. So I agreed, spent a few months full of nerves, and then – after a lot of preparation – got on stage and spoke in front of 300 women. It felt utterly liberating to face my fear of public speaking.
I now speak regularly on live panels. I’ve been on Woman’s Hour and the Jeremy Kyle show. And the more I do it, the less nervous I become.
It’s a bit like that when it comes to talking to camera. At first, I felt like a plonker talking into my phone and sharing it on my Instagram Stories. But the more I did it, the more I enjoyed it. The less I cared about what people thought. Some people did think I looked/sounded silly but I was getting messages from other people who like hearing my tales.
So now I upload videos to the internet, with me talking to camera, without a second thought. It’s good for my brand, for my profile and for these courses. And I’d love to see more women talking confidently about themselves (to themselves) and then sharing it online. As the saying goes: ‘Feel the fear and do it anyway’. I’ll teach you how.