DIY PR: Secure press coverage and grow your profile
Got a product or service to sell? Press coverage will help with this.
I’m a journalist for the Guardian, Stylist, Telegraph etc and have been featured as a business owner on Woman’s Hour, Forbes, Times – and almost every other major print/broadcast channel. So let me teach you how to pitch to get featured, grow your profile and become the ‘go-to’ person in your field when the media are looking for comment…
“If you’re sitting on the fence about doing Annie’s PR course – hop off and get on it! Here I am in the Daily Express today WITH a mention of my business and website address.” Hayley Comber-Berry
"I did Annie's PR class end of last year sometime and got some extra feedback. Delighted to say today that I am in THE TIMES!! My first piece of publicity so quite a biggie, hoping another second piece in another publication will be out this week too. Now to keep the momentum going. Thanks Annie x” Wilma McDonald
It’s hard to know where to start with PR. How do you approach the national papers and magazines? What do you need to do to be invited onto podcasts, and interviewed for blogs? This online course will teach you how to write a captivating story promoting your business, as well as the art of pitching (where, when, how).
You are the best person to tell your story. But there’s a knack to getting journalists, editors, bloggers and podcast hosts to listen to you. Having been featured in the Guardian, Sunday Times, Telegraph, Stylist, Grazia, Red, on BBC Radio (including Woman’s Hour) and the Sunday Times Style podcast – I can teach you how to do it.
After completing this course, my students have gone on to be commissioned by national newspapers, featured in magazines with huge readerships and are continuing to grow their online profiles, armed with the tricks I shared. Would you like to join them?
“Soooooo – good news. I pitched ‘my story’ to BBC and they are looking to feature it with testimonials from my clients and a word from me. I’m so excited that I took Annie’s course on PR. My mind is literally LIT right now to share ‘my story’ with the world. It’s given me a confidence boost.” April Laugh
Here’s the course outline
Module 1: Finding your story
You’d like to secure coverage in the nationals or magazines – as you would like a more prominent profile and know this will lead to more work. But you’re not sure where to start. Firstly, you need your ‘story’. I’ll explain what this is and how to find yours (with examples). Your first exercise will be to write your story.
Module 2: Pitching
You have your story, but where should you pitch it? I’ll share all my pitching tricks – how, when, finding where to actually send it – and you’ll have an opportunity to write your first set of pitches, amended for different publications. Also this week: why you should guest blog, going on radio/podcasts/TV and dealing with rejection.
Module 3: Becoming an expert
Following on from finding your story – you need to keep the story growing and evolving. You won’t just have one story and then be able to regurgitate this time and time again. So now it’s about becoming an expert in your field. You may already be an expert – but others won’t necessarily know this. We’ll look into the importance of having a blog, SEO, when to post and how. Also, picking up on and responding to news stories (and writing opinion pieces).
Module 4: Growing your online profile
You have a story, some press, a blog – how do you continue to grow your online profile? Through social media. We’ll discuss the best platforms for different businesses, how to use each platform, gaining new followers, getting mentions, what to post and when, competitions, collaborations and making the most of (free) online groups designed for the freelance community.
- Online course, start whenever you’re ready.
- You’ll be given access to exercises, advice, tips – and set tasks. You access this whenever you like (you don’t have to sign in at a particular time).
- It costs £125.
- You’ll have free access to my closed group (only people who’ve taken a course have access), where you can network with other freelancers and business owners, and get exclusive PR tips and advice.
- There’s the additional option of module-by-module feedback, if you decide you’d like some extra guidance from me.
- You’ll have ongoing access to this course (for a year), so you can keep dipping in and out, as you like.
"Annie Ridout’s course and very generous feedback [in the Facebook group] is off-the-chart valuable – worth every penny. More in fact."
Sophie Purser, Black Velvet Styling
“I’ve just done Annie’s amazing first module around online courses and it’s sparked loads of ideas.”
"I have just completed your online courses training. I have done a few others from other people and it is interesting to note why yours is better, yours are really simple and clear, other people waffle on and I give up on them. I took a lot from it and plan to make an online course straight away."
Who am I?
I’m Annie Ridout – author of The Freelance Mum, freelance journalist (inc. Guardian, Forbes, Grazia, Telegraph) and I run this online course business.
My online courses utilise my knowledge and expertise. I'd love to help you turn your skills into a course too.