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DIY PR: How to secure your own press coverage

Course Content

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Lessons Status
1

Module 1: Finding your story
  • 1. Finding your story
  • 2. My story
  • 3. Other freelancers and business owners’ PR stories
  • Exercise 1: Writing your story

2

Module 2: Pitching and following up
  • 1. How and when to pitch
  • 2. Catch the editor’s attention
  • 3. Your PR routine and dealing with rejection
  • 4. Other pitching options
  • 5. Pitching successes
  • 6. Getting paid to write articles
  • 6. Getting paid to write articles
  • Exercise 2: Start pitching

3

Module 3: Becoming an expert
  • 1. Blogging
  • 2. SEO
  • 3. Branching out
  • Exercise 3: Write a blog post

4

Module 4: Growing your online profile
  • 1. Which social media sites should you be on?
  • 2. Can you combine personal life and work life?
  • 3. Writing a bio
  • 4. Creating content
  • 5. When to post
  • 6. Anna Whitehouse (@mother_pukka) shares some tips
  • 7. Getting more followers
  • 8. Networking online
  • 9. Pinterest
  • 10. Using social media to leverage press
  • 11. The best (free) Facebook groups for becoming part of the online ‘freelance/business’ community
  • Exercise 4: Write social media posts

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