Author, journalist, poet, coach

Annie Ridout

Hello, I'm Annie Ridout.

Author, journalist, poet and coach.

I write essays, business stories and share self-development tools over on Substack. And offer courses and coaching on this website.

But if you're here for the portfolio and back-story, here it is...


My latest book - Raise Your SQ: How the power of spiritual intelligence can change your life in seven days (Radar, 2024) - is full of tips, rituals, spiritual practices and coaching exercises that will help you to improve your life. I share my own spiritual journey, and interview leading figures to ask about theirs.

Before that, I wrote Shy: How being quiet can lead to success (4th Estate, 2021). This book - part-memoir, part research - reframes shyness as an attribute, rather than a flaw that needs fixing. It has helped thousands of people to embrace this personality trait.

My first book - The Freelance Mum: a flexible guide for better work-life balance (4th Estate, 2019) - is a guide to setting up as a freelancer after having a baby. Again, it's part-memoir, and is packed with tips for setting up as a freelancer/small business owner.


Right now, I'm working on an exciting ghostwriting project. I get to bring together my love of interviewing and coaching (finding the right questions to help the client to piece together their own story) with writing. It's so nice to be behind the scenes.


As a freelance journalist, I've written for most of the national newspapers and women's magazines (the Guardian, the Observer, Forbes, Grazia, Red Magazine, Stylist, Metro, the Telegraph, the Independent, the Evening Standard, Refinery29, You Magazine, Women's Health, iNews and more).

And I've been interviewed on BBC Woman's Hour, on a panel at Stylist Live, on the Sunday Times Style 'Secrets of the Side Hustle' podcast, on Gaby Roslin's BBC Radio London show, the Jeremy Vine show and for the Independent.


I'm a poet, as well. Two of my poems have gone viral - 'I've just had a baby' and 'what I want', after being shared by thousands of women around the world, including Paloma Faith and Busy Philipps. So I turned them into prints and books, which sold globally - across Europe, the US, Australia, Canada.


Lastly, I’m a trained and experienced life coach and on the coaching side of my career, I’ve been featured in Psychologies, the Independent, Women’s Health, Femail and Forbes, as well as dozens of podcasts. You can sign up for coaching here.

Come and find me on Instagram: @annieridout 

(I love an online chat).

Beyond the work

I live in London with my husband, three children and one cat.

We've moved between London and Somerset a few times, not quite able to decide what's best: the culture and pace of the city or the nature and wholesome life in the country.

A bit of both, perhaps.

Our children are young (9, 7 and 4) and I work around them, in school hours, term-time. Holidays, we're together.

I was a shy child and spent a lot of time alone: reading, writing, creating. I'm now not so shy but I still love being alone and in peace.

I'm a big advocate of women's rights - and of all human rights - and I'm actively learning about neurodivergence, as I have a neurodivergent child and find it (and him) fascinating.