The result of an intense and increasing online “content” saturation, there’s a perpetual discussion among brilliantly vocal communities of writers and editors that questions the rapidly-changing relevance and role of online output. In a world where anyone with an internet connection can publish an uninhibited stream of consciousness and effortlessly access a global audience, the pressure to justify your narrative is higher than ever.
Annie Ridout had been working as a freelance copywriter before she fell pregnant, and suddenly found herself with an automatically-terminated contract 40 weeks into her pregnancy. Overcoming any sense of fear, Annie embraced the sudden liberation. Founding The Early Hour – a digital culture and lifestyle magazine for nocturnal parents – shortly after the birth of her child, she immediately recognised the potential of strategically-timed online content being used to connect the vast network of sleep-deprived mums and dads up at silly hours of the night tending to their children.
Having read about Annie’s journey in an article for The Guardian’s Women in Leadership, we wanted to ask the inspiring journalist, editor and mother a few questions of our own…
You can read it here.